Nikon
Print and social media
Continue to share the best in Nikon photography with a worldwide audience of professional photographers. Maintain that link between the brand and its customers, and reinforcing the brand’s position as the world’s number one professional camera manufacturer with both a print and digital magazine.
We took part in an BBDO challenge in partnership with Meta to create Instagram reels for current clients and were one of the 14 entries that received highly commended out of 96 entries.
THE RESULT
Nikon Pro has an average read time of 52 minutes compared to an industry average of 25 minutes.
It is rated 'very good' or 'good' by 97% of readers.
After reading Nikon Pro, 60% have visited the website, 38% have purchased Nikon equipment, and 21% have followed Nikon socials.
Created a pilot reels concept for Nikon to test on socials.