Node International
Visual identity and branding, website design, print, social media, emails
Led the end-to-end branding and marketing for Node International, a startup merging cybersecurity with insurance. The challenge? Building a trusted, standout identity in a complex and competitive space.
The brand needed to project trust, innovation, and authority—while remaining user-friendly and accessible for brokers and clients alike. As the sole designer and marketer, I was tasked with creating everything from the branding to social strategy and sales development.
THE RESULT
A year after launching, the website tripled in web impressions.
Empowered the Sales team with their new marketing materials, bringing onboard 200+ new brokers.
Node’s followers grew 5x with engagement highs of 15% (2% industry average).
Established Node as a trusted market leader with record high quotes.
User-friendly materials increased the speed of quotes and sales. that is short, sweet, and to the point.
